Unit 20 Task 1 P1
What is an advert?
An advert is a digital way of releasing an early version of a media product. This is a modern method of releasing an early version of a product because technology is evolving and more people across the world have access to it.
What is the advertising campaign?
An advertising campaign is a series of events that takes place that continues to have the same goal. This is a long-term source of campaigning as it impacts the company in a good way. This is because throughout the advertising campaign it reaches a large group of people which will help as it can benefit the purchasing of a product.
What different mediums can adverts appear in?
Advertisements can be used on all mediums. This means that it can reach a large group of audiences and is accessible to everyone across the world. Some examples of where mediums can be used for adverts are: tv, radio, print and web. What is the main purpose of an advert?
The main purpose of an advert is spreading the word and reaching a large audience about the product that is going to be released.
An example of an advert
This is a good example of an advert that is successful. This is because it has a clear objective and aim. This makes it easier for audiences to understand. Therefore, this can create awareness of Cadbury and makes the overall company good. This also is appealing to audiences for children as they can have an idea of what to get for their mum's birthday. This creates a clear objective of the advertisement and therefore it has a simple meaning behind it. This can increase the amount of money that Cadbury makes as it is on TV which can reach a large audience.
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