Evaluation

 Flat plan for print campaign

TV Advert

 

Radio Advert

 

Final Pitch For Final Idea Video + Reflection

 

Before making my adverts I conducted final pitch for my final idea. When coming to the end of my pitch, there were a number of questions that had been asked about my adverts. They were the following:

• If you were to reconsider your option of promoting your adverts on BCC (Due to the channel not being suitable for adverts like this) what channel would you choose to portray your adverts?

Due to my target audience being aged 16-24 year olds, I have decided to change up the channels that I am going to use to promote my adverts. The channels that I am going to use are Gold and ITV. This is because the target audience are using these channels to consume content. This means that it will be easier for me to promote my adverts with these channels so that I can ensure that I can maximise my exposure for my target audience. 

• What happens if you do not have the spinning equipment to help put together your advert?

If I cannot procure the spinning equipment that I need to help put together my advert, I will have to reconsider and compromise with the equipment I have got. For example, I would change certain scenes to have the same effect on the audience. For example, if I cannot do the spinning effect that I would like, I will therefore change it up by balancing 2 Oreos on a box and create a spinning effect. This is a change that I will need to consider if there isn't anything that I can do about the spinning equipment. 

• How are you going to use the green screen to make your TV advert better?

Compared to other adverts, they are usually filmed in the city. For that reason, I would like to create a new USP by utilising the greenscreen to change the colours of the background. This will help my TV advert stand out from the rest of the adverts and could increase the reputation of Cadbury. 

• How are you going to make sure that your adverts is not going to infringe upon legal and ethical considerations? 

Before I start my production stage, I will need to ensure that I read the regulators such as ASA, Ofcom and BBFC. This is because I will be able to ensure that I understand what can and cannot be done. This will save time when I am in the production stage as I will be aware what I can and cannot do. 

Amended pitch for final idea

Final Pitch For Final Idea

Legal and Ethical Considerations with my final pitch

Legal and ethical issues.

Before making my advert there are various legal and ethical issues that mut be considered. When advertising in the U.K there are a range of laws that need to be met in order to have a successful advert. When I am producing advertisements, some issues that I need to take into consideration are the following:

• An accurate description of the product or service 
• Legal - Making sure that the advert is showing all the criteria. 
• Decent - Whether the advert is worth showing.
• Truthful/honest - Whether the content is telling the truth or not.
• Socially responsible - Meaning that it will show only legal behaviour not illegal behaviour. 

Another law that is needed to be considered is The Consumer Protection Act. Within this law producers such as myself need to keep this into consideration, For example within this law should not:

• Include false or deceptive messages
• Leaving out important information
• Using aggressive sales techniques 

In advertising there are also specific requirements for products. Such as:

• Food
• Alcohol 
• Beauty products
• Environmentally friendly products 
• Medicines 
• Tabacco 

All of these requirements for the project is needed as producers need to be careful when they are advertising their products. 

There are different types of advertising codes of practice:

• The Committee of Advertising Practice (CAP) - This covers all non-broadcasting advertising.  
• The Broadcast Committee of Advertising Practice code (BCAP) - These covers all broadcasting advertising.

Regulatory bodies 

When looking at the regulatory bodies I know that I need to consider what bodies I need to use and implement when addressing my adverts. Some examples of this are the following:

• ASA - Advertising Standards Authority 
• Ofcom
• The British Board of Film Classification 

Below is a small and overall summary of legal and ethical considerations I have in my final pitch: 

 

Risk Assessment

 

Hazzard	Risk Rating	Controls
Having equipment lying around and could trip over it.	Medium	Tidy the equipment and safely store it away to reduce injuries
Other students can come into the room while filming with the green screen	Medium	Place a sign on the door to ensure that students know that I am filming my adverts
The background of the green screen may not be cleaned and can affect the filming and editing process	High	I will need to check the green screen in the morning before shooting my advert. This will allow me to ensure that it is possible to film efficiently.

Crew List

  

Role	Crew Members
Director	Yunus
Camera operator	Yunus
Editor	Yunus
Others	Milli/Harleen - Music

Cast List

  

Role	Crew Members
Director	Yunus
Camera operator	Yunus
Editor	Yunus
Others	Milli/Harleen - Music

Storyboard