In Top-Gun Maverick the trailer has an obvious message which is identified. This message is a soldier that returns to train the best pilots to prevent global destruction. However in the trailer it doesn't show the soldier coming to join them. This is where the key and hidden message is hidden from the audience.
Ready Player One.
In Ready Player One we can see that in the trailer that the world is different and is all taken on digitally. The key message is hidden and is subtly implied. This allows suspense to be created and makes the audience eager and wanting to watch the film as they are wanting to find out what is going to happen in the film.
Emotional responses or association.
Top-Gun Maverick.
This trailer has something that many films do not have. This is the unique selling point. The films unique selling point is the continuation of a past film. This drags in previous audiences to watch as they want to find out what is going to happen next in the next film. This film trailer also has self-perception. This is due to the soldier not being able to go on a mission that others can relate to. However if the audiences watch this film they learn to understand that nothing is impossible if they place their minds to it.
Ready Player One.
In this trailer we can see that there is a lot of emotion and pushes benefits of a product. This is because the narrator shows to its audience that there is a development in virtual reality. This also shows to the audience how reality is at 2045. This also displays how the emotions of humans are and how they don't care for their planet and care more for the future of gaming.
Subway released the option of "making your own sub". This was released in 2007. This was advertised on TV. This allows new and current customers to know about the new feature that Subway is releasing. Due to the advert being distributed in 2007, the advert that was released has been taken down. This is because Subway wanted to rebrand itself. Therefore, in late 2022 the company released a new advertisement. This advert was also a billboard. This allowed Subway to get reach out to all customers globally. Another way Subway delivered this campaign was broadcasted on billboards and websites. This was also released in 2007. This advert was shown on various places across the country on motor ways such as the A12 or M11. This was a clever way to create awareness of the new feature of Subway. This advert was made for the country. This allowed customers across the country to see what the feature had to offer. These were two ways that Subway successfully distributed their new feature to the public.
Apple
Apple makes various products every year, for instance in 2022 the iPhone 14s were released. One way that this was shown to the public is an advert that was released on YouTube. The purpose of the advert was to be shown to all audiences across the world. This happens every year as new models of the iPhones were released. Therefore, the world is able to see the improved versions are going to be released. Another way that the marketing campaign was distributed and shown to new and current customers were by posters. Although Apple had displayed their new devices to the world on YouTube, the posters were exclusive to the customers in the country. These are two of many ways that Apple displayed their iPhones to the public.
Aims of my case adverts.
Subway.
The aim of Subway releasing an advertisement on YouTube was to show the new feature that allowed customers to have a choice on what they would like when they are eating at Subway. This is presented during 0:37 of the advert. This allowed all audiences to discover and learn the feature that Subway wants to show. This part of the advert was clear and allowed all new and potential customers to understand this. From this, another aim that Subway was also able to achieve was the rebranding the feature of the "making your own sub" which allowed Subway to find out what everyone thought about this advert compared to the one that was released in 2007. These aims were achieved as sales had been improved and due to this Subway was able to expand. The aim of the billboards that was produced by Subway was to create awareness in a certain area/country. This allowed Subway to build up their audience. Some may suggest that another aim that was set out was to collect feedback. This was due to the billboards being distributed in certain countries. This then allowed Subway to find out what needed to be improved before making a poster and releasing it globally. These aims were achieved as Subway had increased sales and was able to expand and grow.
Apple.
The aim of Apple was to ensure that a new product was introduced to the market successfully. This was shown in the YouTube clip from 0:16 to 0:28. This showed to all customers the new features the iPhone had to offer. This allowed customers to understand the unique selling point of the iPhone and what is so unique about the device. During the duration of the clip, the aim was successfully shown as Apple clearly displayed the iPhone in action and showed what it can offer to customers. In terms of the posters that Apple placed out, these were vital as it was experimental. This allowed Apple to generate feedback on the poster and see whether if it was easy and simple to understand for customers. Apple does this all the time when releasing new products to the market as they use the customers feedback to improve for the next generation of devices.
Target audience of my case study adverts.
Subway.
The advertisement that Subway wanted to target was aimed to teenagers and adults of all genders and ethnicity. This was displayed from video clip 0:43. The reason why is because the older generations have more of an opinion of what they like and don't like. This is why the advert was made. Because of this is Subway became more appealing as the feature being displayed, allowed new customers and groups being drawn into subway because they have the freedom of what they would like in the overall product. However, in the billboard, there isn't much to show this. All of the billboard had was the slogan of "build your own". Although this billboard is effective, it doesn't display or show the customers who it is targeted to. To improve this, I would show someone in the shop making their own sub, to make it more appealing to the targeted audience.
Apple.
The advert that was displayed on YouTube can be targeted to everyone above the age of 12. This is shown to the audience from clip 0:19 to 0:21. This is because the device is simple and easier to understand compared to other devices. The advert that was published on YouTube which allowed all audiences to be attracted to the device as there is features were shown to them. However, the poster that was made for the iPhone was shown and shows the relevant and main features that the device brings. This makes the poster more appealing as it shows what the iPhone can offer. Both of these methods allowed the target audience to be shown the product effectively as it has a clear aim and show the latest features that the iPhone has to offer to all customers.
Key message of my case study adverts.
Subway.
The benefit of Subway's advert was to solve a problem that many audiences weren't happy with. For example, Subway had a variety of subs to choose from, however most audiences wanted to create their own. This is discovered from the 0:46 to 0:49. This is one key message that Subway wanted to showcase. The emotion that the audience had was quite exciting from the advert as they have the independence to choose and make their own sub. This also created a unique selling point as competitors didn't have this feature available. The main point of the advert was to create something that is suitable for you. Regarding to billboards they provided a slogan and a picture which shows how Subway wants to approach this new feature. Both of the adverts show this and also has an effective way in selling this product. Therefore, the key message in the product has been met in this case study.
Apple.
The benefit of Apples advert on YoTube is to show new features of the new iPhone. This included the still camera that was displayed at the clip 0:17 of the advert. For the YouTube advert, we can see that they had a key message that was provided. The product itself brought a bit of reassurance as consumers have a new feature that is available in order to have clearer, sturdier video. This created a unique selling point as most smartphones are not up to the standard Apple is at. Regarding the posters, they just showed the audience the picture of the device and a bit of writing. Although this is a good idea, I would improve this with providing details of the Apples website. This is because this will allow customers to find out more information about the iPhone and what specs it provides. However, both of the case studies had a key message which was successfully met as sales were made.
Approach of my case study adverts.
Subway.
One of the approaches that Subway was trying to conduct is the element of shock. This is because Subway wanted to surprise its audience with the new feature that is available. This is shown in on the YouTube clip 0:37. Furthermore the billboards also had this in the slogan that Subway had placed. This shows that both adverts provide a simple message which is easy for audiences to understand. This was important for the Subway to implement this. This was because this created a Unique Selling Point which will help the overall business as they stand out from their competitors. This made the customers full of excitement as this feature was presented in 2007 and was the first time an option like this was made available.
Apple.
One approach that Apple was trying to conduct was the element of aspiration. This allowed the audience to see that there is no limit for Apple and that they can achieve anything. This is presented all across the advert on YouTube. This also helped the audiences as they are able to feel shocked to Apples new models of iPhones. However, on the posters, I feel as if Apple could improve this. This is because there isn't much for the audience to pick up as it only provides an image and slogan. To improve this, I would compare it with an older device from Apple which clearly shows the differences from the previous devices. However, we can clearly see how Apple wanted to approach the overall advert as them letting the audience know that Apple is able to take products to another level.
Representation in my case study adverts.
Subway.
The YouTube advert campaigned "make your own sub" to all customers and audiences across the world. This is because the placed the advert on YouTube and allowed all everyone to have access to it. This is presented in the advert 1:44 where a staff member is showing customers this new feature. This made the overall campaign better as it provided a clearer message for Subway as they are addressing all audiences and rebranding the feature that was produced over 12 years ago. In terms of the billboards, they represented to social groups. This was because before they released both of these adverts, they had to collect feedback before showing this to the public. If they can address this to social groups and stereotypes and manage to win those audiences over, then they will succeed with the overall product. This made the overall marketing campaign better and let it to success.
Apple.
The YouTube advert in the campaign represents issues that are going to be addressed if the audience gets it. This is shown in the advert at minute 0:22 to 0:27. This will make the overall campaign better as Apple is trying to show it to all audiences the new features that are available. This helps sell the product from all audiences as it provides them with an urge to buy the product. Once again, the poster has very limited information hence it is why it has a different representation. The representation of the advert is to individual people. This therefore allows Apple to collect a large range of feedback from specific people and use this to help rebrand the product if required.
Campaign logistics for my case study adverts.
Subway.
When Subway is advertising their campaign, they need to be cautious of where and when they are going to release the advert. They need to consider that there are different times zones across the world and therefore may need to release it at different times. If Subway was to send this advert to TV, in my opinion I think that the best time to release the advert is in the weekend around the early afternoon. This is because most audiences are at home during the weekend, and they are able to see the advert. Also, this can get more customers because most people are off in the weekend and have more free time. However, this advert was released on YouTube. Furthermore, Subway can publish this at any time as they are placing the advert on YouTube and YouTube allows everyone to view anything at any time. This is shown at the bottom of the clip claiming the date it was launched: 25 August 2022. This means that the overall campaign can be more successful. In terms of the other method of campaigning for the product, they need to place posters and billboards at night. This is because once it is set up in the night, throughout the morning when people are travelling to work, they are able to see the advert as they are travelling to work.
Apple.
When Apple is advertising for their campaign, they may consider doing it differently compared to other companies. This is because this will make Apple stand out from every competitor and make more audiences buy more iPhones. This is also a creative way of showing off the latest and greatest iPhones as the audiences can interact with the device. When marketing and advertising these products, all audiences will have a clearer understanding of what the iPhones can offer. Once again, this advert is presented on YouTube, which means that everyone can view it at any time. In terms of the Apple campaigning for the product via posters and billboards, they will need to this early in the morning or at night. This is because once it is set up in the night or early morning, when customers are travelling to work, they are able to see the advert as they are travelling to work.
Choice of media for my case study adverts.
Subway.
Both of the advertisements that were made and produced by Subway that was intended to meet a global audience. For example, TV. Television was used to broadcast the advert and will allow customers to see it multiple times. As a result, this helped Subway in a big way as get were able to address a large audience and make more profit. In terms of print based, Subway wanted to reach a smaller audience. This is because some consumers may not have access to mobile phones or TV's which makes them unaware about the new campaign Subway is going to release. Therefore, having billboards and posters around the area built up more awareness about the campaign.
Apple.
Apple wanted to reach a massive audience with their campaign. That is why the published their advert on YouTube. This allowed everyone to see the launch of the new iPhone. Moreover, since it was released on YouTube, this allowed audiences to see it in their own time. This made sure that Apple did the best they can in order for them to get as much exposure as they can. In terms of print, this was a good way to showcase their device to those who are constantly on the move. This allowed them to reach more audiences and make the project more successful.
Call to action for my case study adverts.
Subway.
One way that customers can respond to the adverts and order their own "make your own sub" is by telephone. This means that customers are able to call employees in Subway and ask/order the sub they would like to create/order. Due to both adverts addressing the audience, they both have details that will allow the audience to be able to get in contact with Subway. This shows this in the ending of the trailer as it's the last thing audiences need to see if they would like to purchase "make your own sub". Furthermore, on the poster it clearly shows this at the bottom. This allows audiences to see where to get the "make your own sub" from.
Apple.
One response mechanism that both adverts show the results of the product being successful is e-mail and the official website. This allows Apple to track who wants the new device from the website and will allow them to collect feedback from the e-mails. This allows Apple to find out more information about what to make changes to in their next product. Also, this makes audiences feel a sense of shock as new features are available and that they believe it's the next best phone to get.
Legal & Ethical issues for my case study adverts.
Subway.
Two legal issues that would affect Subway's advert is intellectual property rights and copyright acts. This is because when launching the products Subway needs to make sure that they address who had the idea of the "make your own sub". This will allow credit being given to the owner of the idea and prevents any law case that may occur. When coming to the copyright act the advert will probably need some music. This will allow the advert to be more engaging. Moreover, when addressing this Subway will need to ensure that they have the appropriate permission from the chosen source of music and artist. Two ethical issues that would affect Subway's advert is the material they have and public interest. This is needs to be addressed because when producing both ads the company will need to ensure that they don't discriminate against anyone. This will also prevent the company from being sued. This is why upon creating the ads Subway needs to consider the legal and ethical issues.
Apple.
Two legal issues that would affect Apple's adverts are the permission to film and copyright. The reason for this is because before releasing the product the company will obviously need a place to film. This is why it is vital for Apple to ask permission about filming in that specific location. This will ensure no fine is given to Apple and will protect them from any problems when it comes to filming the production. They also need to consider copyright. This is due to the music they are going to use they need to require permission. Two ethical issues that would need to have been the offensive language and public interest. This is because when making an advert Apple needs to ensure that there is nothing that will harm the audiences and make them feel intrigued rather than them feeling discriminated by this.
Regulation issues for my case study adverts.
Subway.
When it's regarding the ASA guidelines it is hard to see how Subway will address this. This is because Subway is broadcasting the advert online and will addressing every country. Therefore, this will be hard for Subway to address with the online advert. This isn't much shown except from clip 1:48. Although it has details of Subways information, on the poster they will be able to address this easily. This is because Subway will be able to control what can be used on the poster that will meet the U. K's requirement for ASA.
Apple.
When it's regarding the ASA guidelines it is hard to see how Apple will address this. This is because Apple is broadcasting the advert online and will addressing every country. Therefore, this will be hard for Apple to address with the online advert. However, they have done this in minute 0:28. Apple was able to address and show who help when making the product and advert. However, on the poster they will be able to address this easily. This is because Apple will be able to control what can be used on the poster that will meet the U. K's requirement for ASA.
It is not hard for Apple or Subway to address it on the advert however it is easier on the poster because there aren't any moving parts when regarding to the poster.
The chocolate design that has a creative simple look. It has a colour scheme. The design has a picture of a caramel which is attracting different customers. This means that it is open to different audiences which is good for Cadbury.
Slogan
"I was right in the middle of a Carmelo when I found gold". - This slogan shows that there is a secret ingredient within the chocolate. This can attract younger generations as they want to find out the what the taste is like and what they mean by "I found gold."
Previous Advert
The previous advert is created in 2007 and it displays a bunny who tries to sell the chocolate to the beaver and the audience who are watching it. The advert shows the chocolate in action and how it has a caramel flavour in the middle of it. This shows to the audience what the chocolate is made up of and what type of taste it has.
Luxury? On the go? Everyday?
This chocolate bar is advertised for luxury purposes. This is because the caramel oozes out and has a unique taste. Generally caramelhas a unique and sweet taste which is used for luxury products. Therefore, this is a luxury product that is advertised.
Potential Target Audience?
I think that this product should be targeted towards the older generation aged at 25 years or over. This is because this taste of the product is very different. I would say that the younger generation don't have as developed taste buds which could lead to them not enjoying the chocolate.
Cadbury White Oreo
Description of packaging.
The chocolate bar is made up of two colours: Purple and white. This is a good idea and can be appealing to all audiences as they want to combine both elements to show cross media promotion. This then allows the audiences to reconcile with the product as there are two companies that they can relate to.
Slogan.
"Creamy white chocolate with Oreo biscuit pieces." - This slogan shows that there are bits of Oreo that is implanted into the chocolate. The slogan also states that there is a white chocolate. This is appealing to some audiences as there is a certain amount of people that like white chocolate.
Previous advert.
There isn't an advert available for this product. However, this still is a good product. Due to the ad not being available there are other ways to send this to audiences. This can be done by billboards that are going to attract attention.
Luxury? On the go? Everyday?
This product is on the go. This is because the chocolate is basic and has two main elements that everyone seems to enjoy. Therefore, more people are more attracted to this product as it is easy to have when travelling and has a good taste as well.
Potential Target Audience?
In my opinion I think that this product should be targeted to teenagers/young adults. This is because the teenagers and young adults like Oreos and like the white chocolate that comes with it. Although white chocolate is unpopular in these ages, the Oreo adds more flavour that could make audiences like them more.
Cadbury Dairy Milk (Oreo)
Description of packaging.
The packaging itself contains a simple colourful scheme: purple and blue. This is helpful for audiences as they can see the overall brands that are joint together. The packaging also contains two main ingredients that will make audiences chose because it is tasty and is not too powerful.
Slogan.
The slogan states "Twice the joy". This means that there are two elements that means that there is more flavour inside the chocolate. Therefore, this also shows that customers are more attracted to this chocolate as this product has more to offer.
Previous advert.
The previous advert that was released shows elements of synergy. This is because there is an Oreo that comes in and goes into the milk chocolate. This is a good advert as it shows different companies to come together and create a better product that customers will enjoy.
Luxury? On the go? Everyday?
This product can be for every day. This is because it has ingredients that are simple and enjoyable for all customers. Moreover, this can lead to customers buying more of it. Also this product has two main elements that bring the whole chocolate together.
Potential Target Audience?
In my opinion this chocolate is for everyone. This is because it is a simple but elegant chocolate that isn't too luxurious for customers. This should be highly recommended to everyone as the ingredients are very tasty and basic.
Cadbury Dairy Milk
Description of packaging.
The packaging of this product has only one colour, this is because this is the main chocolate that Cadbury produces. This colour of the chocolate is purple. Therefore, this is essential for customers to know this product is the main one that everyone will enjoy.
Slogan.
The slogan states "Taste like this feels". This shows to the customers that this chocolate will taste as it feels. This is not false advertising as it only contains one major flavour: milk chocolate. Therefore, this is an accurate but simple slogan for customers to understand.
Previous advert.
This previous advert is based in Canada. However, this advert clearly shows what the product does. It is also appealing for younger generations because the adverts have aliens. Therefore, more customers are drawn into this.
Luxury? On the go? Everyday?
In terms of this product, we can see that this is a everyday product. This is because it is a very easy chocolate to have on the go. This chocolate also has elements of luxury however, this chocolate is supposed to have an original taste.
Potential Target Audience?
I think that this product should be for everyone. This is because this chocolate bar is supposed to be advertised as an original. Therefore, this should be advertised for everyone including children and adults.
Dairy Milk Marvellous Creations
Description of packaging.
The package itself as a vibrant colour scheme which is essential for customers to be attracted to it. Out of all the different chocolates, this is the one where this one would need to have a more vibrant colour scheme because this one has party feels when you take a bite of the chocolate.
Slogan.
This chocolate states "a party in every bite". This means that within every bite you take in this chocolate, every customer will feel a pop in their mouths just like a party. After having a taste of the chocolate, I can see why they have stated this.
Previous advert.
This advert is a very fun one. Out of all of these chocolate bars, this is the most party feeling one. Once again this is because this chocolate is supposed to have a excitement every time customers take a bite of the chocolate.
Luxury? On the go? Everyday?
I believe that this product should be luxury chocolate. This is because it has unique flavours that will make the product unique. Especially for children it needs to be a luxury treat, However adults could have it on the go.
Potential Target Audience?
I think this product should be targeted to ages that are younger specifically aged at 7 to 12. This is because this chocolate has a pop taste to it. This means that children are more drawn to this rather then adults.
An advert is a digital way of releasing an early version of a media product. This is a modern method of releasing an early version of a product because technology is evolving and more people across the world have access to it.
What is the advertising campaign?
An advertising campaign is a series of events that takes place that continues to have the same goal. This is a long-term source of campaigning as it impacts the company in a good way. This is because throughout the advertising campaign it reaches a large group of people which will help as it can benefit the purchasing of a product.
What different mediums can adverts appear in?
Advertisements can be used on all mediums. This means that it can reach a large group of audiences and is accessible to everyone across the world. Some examples of where mediums can be used for adverts are: tv, radio, print and web.
What is the main purpose of an advert?
The main purpose of an advert is spreading the word and reaching a large audience about the product that is going to be released.
An example of an advert
This is a good example of an advert that is successful. This is because it has a clear objective and aim. This makes it easier for audiences to understand. Therefore, this can create awareness of Cadbury and makes the overall company good. This also is appealing to audiences for children as they can have an idea of what to get for their mum's birthday. This creates a clear objective of the advertisement and therefore it has a simple meaning behind it. This can increase the amount of money that Cadbury makes as it is on TV which can reach a large audience.
