Radio and shooting (TV Advertisement) script

Story Title: Cadbury Dairy Milk & Oreo - “Twice the joy”

Script:

Timer	Script	FX	Music
00:05 00:07 00:10 00:15 00:20 00:22 00:24 00:26 00:28	Narrative: Have you tasted Oreo biscuits?  Narrative: Have you tried Cadbury Dairy Milk Chocolate Bar? Narrative: Well, I have good news...... Narrative: There is a new product available which provides you with the energy you need.  Narrative: This product is called the Dairy Milk Oreo.  Narrative: This beautiful product will bring together two flavours that will allow you to have the best of both worlds.  Narrative: It is available now nationwide... Narrative: What's stopping you. Go and try it out now. Narrative: It's "Twice the joy"	During this radio advert there are not going to be much visual effects. This is due to the advert going to be on the radio and will only project the voice. Therefore when it comes to FX there is not going to be much effect. However when referring to the music elements, there are going to be some. This helps the audience get more attracted to the advert and make them go and pick up the chocolate.	During this advert there are going to be elements of music. This is because it is needed in my opinion so that the audience is kept engaged. Therefore I am going to use the music from a certain video that Cadbury has used. I will reference that at the end.

Shooting (TV Advertisement) Script.

Cadbury Dairy Milk & Oreo - “Twice the joy” Script
Shot No.	Location	Shot Type	Angle	Movement	Duration	Sound notes (music, dialogue, VO, sound effects)	Description of Action & Character Notes	Titles: Graphics & Supers	Lighting Notes	Location & Prop notes
1.	School	Short	Knee level shot	Circular	10 seconds	Voice over asking rhetorical questions about the chocolate bar. The music will be used from the previous advert, if not then I will be creating my own. The dialogue has been made myself.	During this scene there will be the prop of the chocolate bar that will be displayed in the centre of the camera shot. It will be circulating around so that customers can see what the chocolate bar is going to look like. The voiceover will be using the script provided to help get the message across.	The graphics of the video will be in 4K resolution. There is not going to be supers until the end of the advert.	It is going to have a flash bang effect to attract the audience	The location will be in school but will be using the green screen to find the perfect background when editing. The props will be the chocolate bar, this means that I will need to purchase the chocolate bar for it to be used in the production of the advert.
2.	School	Short	Knee level shot	Dolly	10 seconds	Voice over talks about the main ingredients of the chocolate bar. The music will be used from the previous advert, if not then I will be creating my own. The dialogue has been made myself.	During the next scene, the chocolate bar is going to be in the middle but not moving around. Instead of this the chocolate bars main ingredients will be colliding into the chocolate bar.   The voiceover will be saying the main ingredients in the chocolate bar while the colliding is taking place.	The graphics of the video will be in 4K resolution.   There is not going to be supers until the end of the advert.	It is going to shine on the chocolate bar in the middle	The location will be in school but will be using the green screen to find the perfect background when editing. The props will be the chocolate bar and the ingredients. I will need to get the ingredients and will need to get some equipment to store them and prevent them from doing any damage.
3.	School	Long	Bird eyes shot	Tilt	10 seconds	Voice over talking about where you can get the chocolate bar from. The music will be used from the previous advert, if not then I will be creating my own. The dialogue has been made myself.	Finally in this last scene the chocolate bar will be thrown on to the floor surrounded by other chocolate bars to show the new collection to the Cadbury family.   This is where the voiceover will end but will say the key message of the chocolate bar. This is “twice the joy”	The graphics of the video will be in 4K resolution. Supers will be placed here. This will source all the legal information and where anything used from another source will be referenced.	It is going to project its light on everything from the birds eye view angle.	The location will be in school but the background will be surrounded by other chocolate bars that are produced by Cadbury. All I need to do is to purchase those chocolate bars to get the full effect.

The dialogue/script which will be used for the TV advertisement

Narrative: Have you tasted Oreo biscuits? 

Narrative: Have you tried Cadbury Dairy Milk Chocolate Bar?

Narrative: Well, I have good news......

Narrative: There is a new product available which provide you with the energy you need. 

Narrative: This product has a variety of flavours. 

Narrative: From cocoa butter, to milk, glucose syrup, milk chocolate and Oreo

Narrative: It is available now nationwide...

Narrative: What's stopping you. Go and try it out now.

Narrative: It's "Twice the joy"